Writing an effective job ad is the first major step in the hiring process. It’s easy to write a basic job ad and post it online in a matter of minutes, but in order to attract top talent you need to spend time crafting an effective job ad that gets the results you are looking for.
There is no recipe or formula for a perfect job ad, but it’s a good idea to use the AIDA model. AIDA stands for Attention, Interest, Desire, Action. It’s your job to grab the job seeker’s attention, pique their interest, appeal to their employment desires, and drive them to apply. Don’t worry. It’s not as hard as you might think.
To Write An Effective Job Ad You Need To Include The Following Elements:
- Intriguing Job Title – Choose a catchy job title that encourages the job seeker to read your entire job ad.
- Introduction – Briefly introduce the job opening. Personalize the job ad by asking questions like, “Do you want to work for a company that will change the world?” or “Are you keen to join an award-winning team?” Engage the job seeker and capture their attention.
- Description Of Ideal Candidate – Define the required and preferred qualifications, skills, traits, experience, and certifications that job candidates must possess. Be specific.
- Job Details – Describe the job. Give the job seeker a glimpse into a day in the life of this role. Mention the team, hours, goals, responsibilities, and other pertinent info.
- Location – Today’s job ads attract a global audience. Tell job seekers exactly where the job is located and mention if work visas can be supplied. Highlight if remote work or telecommuting is an option.
- Company Information – Provide a quick snapshot of your company. Tell job seekers what your business is all about. Create a highlight reel of the company’s accomplishments, team, awards, products/services, culture, and brand.
- Salary & Benefits – Be upfront and honest about pay and benefits. Job seekers want to know this info sooner than later.
- Contact Details – Let job seekers know how to contact you. Include a website, phone, and email. List a contact person for more details.
- Directions – Tell the job seeker what to do after they apply. This is a test to see if they can follow directions, but also provides guidelines on what to expect next.
- Videos & Photos – Videos and photos bring your job ad to life. Always include media to enhance the job seeker’s experience. Here is a great example from WorkBright customer Avid4Adventure that incorporates a lot of the elements above. In particular, they have a killer video that describes the work of a typical employee very clearly. Check out the full page here for some inspiration.
Are you ready to write an open, honest, and transparent job ad that answers the job seeker’s questions, compels them to apply, and makes them want to work at your company? Include these 10 essential elements and you’ll be on the right track. Remember that the job ad is your first interaction with a job seeker. Always strive to make a great first impression.
There is one more element to job descriptions that you want to make sure you include to avoid any potential liability on rescinding a job offer. To find out what it is, check out our video blog on this topic here.
Make Sure Your Hard Work Is Not Wasted
Once you have honed in on your job ad and begin receiving applicants, be sure to have a strong applicant tracking system and new hire process in place to manage everything.
Depending on your needs this could be as simple as a spreadsheet. Usually companies that have more new hires to manage find it easier to move to an employee onboarding software designed to automate paperwork and notifications while ensuring you stay compliant. Other companies look for onboarding solutions that enable remote onboarding to allow applicants and new employees to apply and complete all of their new hire paperwork from any location using any device.
You will need to assess what will be the best process for your company, the key is to make sure you have a plan in place ahead of time. If you’d like to find out if WorkBright might be a good fit to help manage the applicants from your job ads you can request a 15 minute consultation to discuss your needs here.