2022 B-Corp Impact Summary
A Note From Leadership
In the past year, our team made great strides in fostering a culture centered around accountability, transparency, and generosity. We provide a supportive work environment, have clear goals, and maintain a growth mindset. Of equal importance is the impact of our business practices on our employees, customers, communities, and the environment. This selflessness extends beyond our work lives as we challenge each other to improve our health and well-being and to serve our families and the greater community.
I’m thoroughly pleased with the progress we have made since obtaining our B Corp Certification in 2021 and immensely proud of the impact this has had in our local communities. I can’t wait to discover what doors will be unlocked through our commitment to completing B Corp initiatives. We’ll keep you informed as we march down this path of intention, purpose, and sustainability. We sincerely appreciate your support and know that we could not do what we do without every one of you.
Mark Lackey,
B Corp Impact Leader
2022 B-Corp Leaders
I want to acknowledge the outstanding work of our 2022 B Corp Leaders. These employees owned the focus area, facilitated all progress, and created annual reporting. The tremendous progress we made this year would not have been possible without the dedicated work of these folks –
| Gina | Civic Engagement, Charitable Giving & Activism Leader |
|---|---|
| Whitney | Employee Development and Engagement Leader |
| Morgan | Justice, Equity, Diversity and Inclusion (JEDI) Leader |
| Dave P | Supplier Relations Leader |
| Tracy/Lauren | Marketing Leader |
| Mario | Health & Wellness Leader |
| David S | Stakeholder Engagement Leader & Environmental Management Leader |
WorkBright guiding principles
Our passion
Building an organization that measures its worth not only in what it gains,
but in what it gives its people, customers, and community.
Our cause
Empowering people to get to work
Focus
The best Form I-9 solution in the world
Thoughtful listeners
We extend humble, receptive ears, seeking new perspectives, understandings, and ensuring you feel deeply heard.
Caring peers
We express kindness, respect, and gratitude, honoring those around us as people first as we care deeply for our well-being.
Trusted guides
We lead with an innovative, learning mindset, forging an influential path forward for our business, customers, and community.
Ambitious achievers
We operate with an entrepreneurial attitude, taking the initiative to create value and results while being adaptable and harmonious with the whole.
As our core values form the underpinnings of all we do, employees select a team member who has lived a particular value in an exemplary fashion each quarter.
I want to acknowledge these standouts for 2022 –
- Trusted guide (Q1) – Connor
- Dependable ally (Q2) – Lauren
- Caring peer (Q3) – Gina
- Thoughtful listener (Q4) – Garrett
Our Impact
As a B Corp pending certification, we are held accountable for balancing our purpose and profit as we consider our impacts on all stakeholders. This summary reports on our progress as we work to prioritize our purpose and become more socially and environmentally responsible. It updates our impact in 2022 on our customers & their staff, our team, our community, and the Planet. It will serve as the benchmark for subsequent annual reports so that we can measure our progress and continue to chart our path forward.
2022 initiative highlights
Health & wellness
Our “Health and Wellness” challenges have significantly impacted our company culture and employee engagement. By breaking down departmental walls and creating cross-functional teams, we have fostered collaboration and improved organizational communication.
Our “Get Outside” challenge encouraged employees to spend time in nature and engage in physical activity, which was particularly successful with over 75% participation. This challenge not only improved the health and well-being of our employees but also fostered a sense of community and teamwork.
December’s wellness challenge was “Competitive Kindness,” which asked that we perform good deeds for those around us. We saw staff participate in various ways, such as complimenting a stranger, leaving a large tip for restaurant wait staff, picking up trash, and donating blood.
Our virtual wellness challenges have been a valuable initiative in our B Corp journey, and we remain committed to offering various engaging programs to encourage healthy behaviors and promote an optimal work-life balance
Stakeholder engagement
In 2022, our Stakeholder Advisory Board moved forward with 11 participants, including customers, employees, investors, board members, contractors, non-profit partners, and HR industry experts. This was not a product advisory group but a gathering to help us be the best corporate citizens possible while simultaneously providing members the most value and benefit. The group helped us think about long-term issues of importance to each stakeholder. Stakeholders were engaged individually for 30-minute meetings to seek their thoughts and feedback.
Common themes across all stakeholders
- Growth – Employees and customers alike are excited about the engineering and product development acceleration associated with increased growth rate, further allowing the development of solutions to meet customer needs.
- Stability – A high value is placed on the company’s profitability as a differentiator and a key stabilizing factor in rapid growth.
- Opportunity – Employees are looking forward to increasing opportunities for career development as the company grows.
- Transparency – All conversations highly valued the historic and continued transparency in communication.
- People-centric – Stakeholders remain fully invested in growing great leaders who manage and value balance and sustainability while giving back and growing the company.
Justice, equity, diversity, and inclusion (JEDI)
We had a successful company-wide training session focussed on cultural awareness. To do this training, we all created a name tag with items that defined our cultural items, including but not limited to– family, location, religion, orientation, and anything else we believe culturally shaped us. We then gathered as a company and participated in a Zoom share of our name tags and why we chose the items we did. To wrap up, we played a game that involved finding items related to your name tag and sharing a story about them with the group.
Our 2022 JEDI goals
Everyone on our team annually participates in diversity, equity, and inclusion training.
Each new hire receives diversity, equity, and inclusion training as part of their onboarding experience.
Each Manager additionally participates annually in a full day Diversity, Equity and Inclusion training that is focused on removing bias from hiring and diversifying our workforce.
For new hires, we work to have an interview pool that is at least 50% BIPOC, female, over 60, LGBTQ+, or of veteran status.
We annually audit our results in these areas, listen deeply to feedback, and take action on an ongoing basis.
Employee development and engagement
- Employees were surveyed to gauge their interest across various areas for extended learning opportunities. The resulting information will assist with planning relevant learning and development opportunities moving forward.
- Each new employee was provided with formal B Corp training, including a walk-through of our B Corp handbook as part of the training and introductory process.
- Employees were regularly reminded and encouraged to apply for and utilize their professional and personal development grants. A formal application process was implemented, and thanks to an outstanding performance from our sales team this year, we extended the personal grant to not one but two employees, Kelcie Stewart and Mario Rodriguez! After completing the ‘75 Hard’ challenge, Kelcie will be headed to Wisconsin with her husband to participate in the Tough Mudder competition, where she’ll be put to the test in a 10k race filled with obstacles that test strength and endurance! In contrast, after a difficult year and surviving many challenges, Mario will be enjoying well-deserved time spent in Sedona, Arizona, taking a tour of the area via bus and participating in a chakra healing meditation experience. Congratulations team!
- Hosted a quarterly lunch and learn series featuring diverse topics such as a presentation by our B Corp consultant, discussions on agile project management, a collaborative planter arranging session, and insights into self-care and stress management via EFT.
- WorkBright averaged well over our 4.6/6 goal in every Q12 result related to employee satisfaction. We ended with an average of 5.69, or 94.8%, for overall employee satisfaction—our highest number yet!
Supplier relations
In 2022, we aimed to survey all major vendors to learn more about their commitment to like-minded social and environmental initiatives. While we did send our questionnaire to all vendors, we received very little response. It’s evident that established vendors have less of a desire to respond to optional surveys, and it further supports the need to survey prospective vendors before engagement while we have their attention and they are eager to win our business.
Environmental management
Our team gathered to volunteer at a local Denver community garden to build needed resources for the gardeners. The team also learned about the importance of community gardens and the structures that have evolved to support them locally and nationally.
Moreover, we disseminated seasonally relevant content bi-monthly to all employees, emphasizing efforts to minimize our environmental footprint and reduce energy consumption.
Finally, Workright has continued to partner with NativeEnergy to fully offset our emissions, once again making the company carbon neutral in 2022.
Marketing
Receiving our official B Corp certification this year was an honor, and we shared our ongoing commitment through our website, social networks, and the BHive. In addition, our marketing content was regularly reviewed to ensure that it reflects our commitment to justice, equity, diversity, and inclusion (JEDI) and strong company values.
On our website, we added a section for our impact, highlighting our commitment to good through our B Corp Summary.
We offered a discount to all fellow B Corp companies to help support this incredible community via the BHive.
We continually update employee photos on the website to highlight our company’s inclusive culture and celebrate diversity.
We ensure that all job postings reference our commitment to creating and maintaining an inclusive, welcoming, and equitable environment for all.
Civic engagement, charitable giving & activism
We are caring peers – At WorkBright, our caring peer core fosters an ongoing commitment to prioritizing the needs of those around us. This principle underscores the importance of recognizing individuals as people first, enabling us to serve one another, our customers, and our community with pride.
Charitable partner partnership
WorkBright selected Bridge House as our 2021 to 2023 charitable partner. Bridge House provides various services and programs to support adults experiencing homelessness through supportive living situations and job training in the culinary arts or landscaping. Activities and opportunities to volunteer in person continued to be somewhat limited as a result of the pandemic, but as a company, we were able to continue to support Bridge House by –
Hosting a holiday giving event with combined corporate and employee purchases that resulted in – 56 pairs of socks, seven boxes of cereal, two sets of kitchen towels and hot pads, 1 set of cups, two full sets of dishes, one bag of coffee, 1 set of bath towels, one pair of thermal underwear, two sets of silverware and eight personal hygiene items. These items will all benefit participants in the Bridge House Return to Work program.
Donating $3,000 to support the continued work of Boulder Bridge House.
Partnership with the WorkBright wellness committee
This year, we combined efforts with the Health & Wellness Committee to encourage kindness, giving, and volunteering. After all, it’s been proven that engaging in charitable activities benefits your well-being!
Through our team efforts, we were able to –
Use the WorkBright online recognition program to turn earned points into monetary donations. Eighteen employees contributed to organizations like the World Wildlife Fund, Black Girls Code, Project Hero, and more!
Several employees completed blood donations to local organizations as an incredible way of giving to those in need.
A December Kindness challenge inspired employees to give back to our community, including meal delivery to needy families, donations to holiday causes, big tips for those in the service industry, and much more!
Employee volunteering time
- Employees at WorkBright are encouraged to prioritize time to volunteer and are allotted 8 hours of paid time off each quarter.
- 2022 opened up many opportunities to rejoin community members in person and participate in activities to support those around us.
- The WorkBright team significantly contributed to our communities with over 398 hours volunteered – a 10% increase in hours from 2021.
Featured volunteering stories
City of Boulder Open Space & Mountain Parks
One of our team members joined the City of Boulder Open Space & Mountain Parks to celebrate National Trails Day 2022! He helped to construct a new sustainable reroute of the Ski Jump Trail! The new trail is helping to reduce OSMP’s maintenance backlog, protect valuable natural resources, and provide a more enjoyable visitor experience.
Aspen Academy in Colorado
At the Aspen Academy in Colorado, one of our employees volunteered as a judge for their school-run version of Shark Tank! Every participant started a business for their cumulative 8th-grade project and presented incredible business plans and VTOs! The winner got $500 for their business, as shown in the photo!
Can’d Aid
One WorkBright employee teamed up with the Can’d Aid organization to participate in the build of brand-new bicycles that were presented as a donation to an entire 4th-grade class – helmets included!
Additionally, throughout 2022, WorkBright employees impacted 35 other organizations with efforts that include ministry and youth advocacy, volunteer coaching for a youth t-ball organization, mentorship and support for small businesses, backpack delivery to underprivileged students, and more!
Benchmarking for future impact
This impact summary also covers the challenges we faced and specific goals we have for the future. Our four impact areas will continue to guide our vision as we plan for our future as a certified B Corp. As a team, we are thrilled with how much positive impact we have made so far, and we’re eager to improve and continue our impact journey. Here are the results of our goals set for the year and our target going forward.
Customers & their staff
Stakeholder engagement
- 2022 results
- Create a new slate of 2022 Stakeholder Advisory Group members ✅
- Set up 1 – 1 deep dive interviews with each stakeholder and summarize learning into a document shared with the company ✅
- 2023 goals
- Connect with each stakeholder at least three times and share key learnings with the company.
- Establish a group of customer advocates to help shape product development, market positioning, and drive innovation.
Our Team
JEDI: 2022 results
- Increase feelings of belonging by conducting manager training focused on understanding how identity impacts experiences at work, which was a low-scoring area in 2021. ❌
- To increase feelings of equity, formally clarify and publish our compensation and promotions process, which is also an area of needed improvement. (We clarified and published the compensation process but not the promotion process) ✅❌
2023 goals
- Host two all-team trainings
- Do two surveys to ensure progress has been made from Q1 to Q4 on JEDI Awareness
Employee development and engagement: 2022 result
- Record and upload all Lunch and Learn content into Tettra ❌
- Share our 2021 winning Personal Development Grant application, open 2022 applications in Q2, and provide 100 Bonusly points to anyone who applies. ✅
2023 goals
- Host Lunch and Learns across three categories –
- Mental/physical health
- Relationship building
- Life skills/growth
- Increase participation in the Personal Development Grant
Our community
Supplier relations
Survey all major suppliers using our supplier code of conduct questionnaire. ❌
2023 goal
Develop an internal process to vet new major suppliers before engagement.
Civic engagement, charitable giving, and activism: 2022 results
- Partner with the health & wellness and JEDI leaders to engage across the organization on efforts that impact each other, our community, and our customers. ✅
- Create additional opportunities for volunteering and community engagement across our nationwide workforce. ✅
- Continue focusing on honoring each other first as individuals while encouraging the use of our recognition platforms. ✅
- As employees return to the office, employers adjust to new regulations around the pandemic, and an evolving workforce continues to define remote work, we will serve as trusted guides through webinars, lunch and learns, and newsletter updates. ✅
2023 goal
- Create an impactful final year supporting Bridge House as our 2021-2023 charitable partner.
- Complete the nomination and selection process for our 2024-2026 charitable partner.
- Increase employee use of allotted PTO hours for volunteer/community work in 2023 by 20%.
- Identify two local volunteer activities for Colorado-based team members to participate in.
Marketing
Engage and collaborate with other B Corp companies.
2022 results
Engage and collaborate with other B Corp companies ✅
2023 goal
Establish WorkBright as an enterprise-focused B Corp leader in the HR Vertical by landing one major media partnership/CEO interview in Q4 23 that highlights the B Corp achievements of the organization as outlined in this document.
The planet
Environmental management: 2022 results
Set clear home office square footage measurement standards to ensure consistent reporting for our Carbon calculations. ❌
2023 goal
Organize four environmental learning opportunities for WorkBright employees in 2023.