2021 B-Corp Impact Summary
A Note From Leadership
I’m so proud of the strong progress that we have made over this past year. It is a testament to each individual around the table as the distance traveled is 100% due to the great work of the team, as well as the great teamwork.
Thank you for reading! And, thank you for coming along on this journey with us.
David Secunda
Founder & CEO
2021 B-Corp Leaders
We would like to acknowledge the outstanding work of our 2021 BCorp Leaders. These employees owned the focus area, facilitated all progress, and created annual reporting. The tremendous progress we made this year would not have been possible without the dedicated work of these folks:
| Gina | Civic Engagement, Charitable Giving & Activism Leader |
|---|---|
| Clayton | Employee Development Leader |
| Tony | Justice, Equity, Diversity and Inclusion (JEDI) Leader |
| Connor | Employee Engagement Leader |
| Dave P | Supplier Relations Leader |
| Tracy | Marketing Leader |
| Kelcie | Health & Wellness Leader |
| David S | Stakeholder Engagement Leader |
| Colin | Environmental Management Leader |
WorkBright Guiding Principles
Our Passion
Building an organization that measures its worth not only in what it gains,
but in what it gives its people, customers, and community.
Our Cause
Empowering people to get to work.
Our Focus
The best Form I-9 solution in the world.
Thoughtful Listeners
We extend humble, receptive ears, seeking new perspective & understanding, ensuring you feel deeply heard
Caring Peers
We express kindness, respect, and gratitude, honoring those around us as people first, as we care deeply for our own well-being
Trusted Guides
We lead with an innovative, learning mindset, forging an influential path forward for our business, customers, and community
Ambitious Achievers
We operate with an entrepreneurial attitude, taking initiative to create value and results while adaptable and harmonious with the whole
Our Impact
As a certified B Corp, we are held accountable to balancing our purpose and profit as we consider our impacts on all of our stakeholders. This summary reports on our progress as we work to prioritize our purpose and become more socially and environmentally responsible. It provides updates on the specific impact we’ve had in 2021 on our customers & their staff, our team, our community, and the Planet. It will serve as the benchmark for subsequent annual reports so that we can measure our progress and continue to chart our path forward.
2021 Initiatives
Health & Wellness
For our monthly Wellness Challenges, instead of forming departmental teams, we aimed to break down those departmental walls and placed employees on teams with others that they don’t get a chance to work with everyday.
In September the challenge was to “Get Outside” and folks posted pictures of themselves outdoors throughout the month. This challenge was the most successful, as everyone really enjoys seeing pictures of their coworkers, loved ones, and fur babies having fun outside!
For our monthly Wellness Challenges, instead of forming departmental teams, we aimed to break down those departmental walls and placed employees on teams with others that they don’t get a chance to work with everyday.
In September the challenge was to “Get Outside” and folks posted pictures of themselves outdoors throughout the month. This challenge was the most successful, as everyone really enjoys seeing pictures of their coworkers, loved ones, and fur babies having fun outside!
Stakeholder Engagement
In 2021 a Stakeholder Advisory Board was created consisting of 11 participants that included customers, employees, investors, board members, contractors, non-profit partners and HR industry experts. This is not a product advisory group, but rather a gathering to help us be the best corporate citizen possible, while at the same time providing members the most value and benefit. The group will help us think about long term issues of importance to each stakeholder. Things like HR regulatory changes, changing labor practices, and evolving social issues that will affect HR technology, were among the agenda topics.
The Board met two times via Zoom and additionally, two satisfaction chartsurveys were employed, creating a touchpoint each quarter.
Key survey areas included questions like, “Based on your relationship with WorkBright and your knowledge of what we do, please rank the following in terms of importance for WorkBright as a business”. Top 5 responses were:
Justice, Equity, Diversity and Inclusion (JEDI)
We had a few successful company wide training sessions. The first, regarding Bystander Intervention, began with a webinar by Hollaback!. We then gathered as a company and reflected on learnings as well as participated in some breakout session roleplays. The second training addressed Conflict De- Escalation. Two staff members attended a professional development session on this topic then brought back what they learned and developed an in-house training. This training consisted of listening, discussion, scenarios, and breakout room focused roleplay/discussions. Participation was quite high in this session and was most evident in the interactive roleplay sessions.
We also participated in a DEIB (DIversity, Equity,Inclusion, and Belonging) extensive employee survey offered by MATH, one of our investors. Some highlights are that Inclusion, or feeling supported, valued and able to participate, was our highest scoring area, with a 92% favorability score. We also scored very highly in the diversity index overall, scoring a noteworthy 80% or above, in all areas.
Our 2021 JEDI goals
Everyone on our team annually participates in a Diversity, Equity and Inclusion training.
Each new hire receives Diversity, Equity and Inclusion training as part of their onboarding experience.
Each Manager additionally participates annually in a full day Diversity, Equity and Inclusion training that is focused on removing bias from hiring and diversifying our workforce.
For new hires, we work to always have an interview pool that is at least 50% BIPOC, female, over 60, LGBTQ+ or of Veterans status.
We annually audit our results in these areas, and listen deeply to feedback and take action on an ongoing basis.
Employee Development
Employees were surveyed and 80% indicating the were “extremely” or “very” interested in periodic skill development opportunities, with the top results shown to the right.
100% of employees responding indicated they would be open to sharing their skills with other team members in a “Lunch and Learn” format.
Supplier Relations
The objective in 2021 was to establish baseline numbers, then measure our progress against these numbers as we move forward. Our commitment is to support suppliers that are local, are minority owned, or are committed themselves to social and environmental causes. Here is our baseline:
100 suppliers from which we purchased more than $500 (Major Suppliers)
20% of these Major Suppliers align with our commitments above, and
17.2% of our total major purchases went through those meeting the criteria.
Environmental Management
While it may sound counterintuitive to chop down trees to help our environment, a group of five Workbright staff volunteered their time with members of Boulder County Parks to do just that. On a plot of open-space land just outside of Nederland, Colorado, our team worked to remove new-growth pine trees in order to encourage the growth of aspen groves in the area.
The work is part of a long-standing initiative in the area to promote biodiversity while reducing burn risk in a fire-prone area. Overall, the team was able to make their way through a sizable swath of forest to ensure that another healthy aspen forest will thrive in the area.
With 2021 being a complete year of remote work for the team, we leaned heavily on our staff to tally our carbon footprint. Workbright’s biggest carbon use came from the heating and cooling of our home offices, with travel being the other significant contributor. Overall, we produced a total of 17 tons of CO2 emissions, which is down significantly from 2020’s total of 40 tons due to less square footage in home offices. Workbright has partnered with NativeEnergy to offset our emissions through May Ranch, which prevents the conversion of 14,546 acres of native grasslands to crop-based agriculture or other activities.
Employee Engagement
Our goal was to work with managers and employees to ensure that WorkBright’s Core Values as expressed in the Employee Handbook, Code of Ethics, and B Corp Handbook are understood and adopted company-wide.
To this end, we launched a formal B Corp training as part of the new employee orientation process. In addition, we worked with department managers to promote cross-departmental training and created and promoted an application process for our annual Employee Personal Development Grant for an educational opportunity of their choosing. Here is our 2021 winner:
WorkBright averaged well over our 4.6 goal out of 6 in every Q12 result related to employee satisfaction. The lowest at 4.86 in Q4, was related to Workload, which has seen a downtrend the last few quarters and should be monitored.
Marketing
Our marketing content was regularly reviewed to ensure it reflects our values for justice, equity, diversity and inclusion (JEDI).
This past year we advocated for and promoted our company values through the website, job postings and social media.
On our website Careers page we added a section to highlight our company core values as well as our JEDI values.
Civic Engagement, Charitable Giving & Activism
At WorkBright, we consider the needs of those around us, honoring them as people first, proudly serving one another, our customers & our community. In 2021 we continued to face challenges of in-person volunteering due to the pandemic.
We look back at the year and stand in celebration of the work we were still able to do, the flexibility to support our community virtually and the determination of our team members to continue to make a difference.
Charitable Partner
WorkBright has selected Bridge House as our 2021 to 2023 charitable partner. Bridge House provides a range of services and programs to support adults experiencing homelessness through supportive living situations, and job training in the culinary arts or landscaping.
Activity in 2021 limited to virtual and financial support which included:
An employee lunch n’ learn event discussing the state of homelessness and opportunities for involvement
A donation of $3,000 to support the work of Boulder Bridge House
Employee Volunteering Time
Employees at WorkBright are encouraged to prioritize time to volunteer and are allotted 8 hours of paid time off each quarter to do so.
Even with the challenges of in person volunteer opportunities, the WorkBright team was able to make some great contributions to our communities with over 357 hours volunteered.
Featured Volunteering Stories
Energize Colorado
Hours of mentorship, fundraising and training within Energize Colorado and their Child Care Innovation Intensive program. This organization supports child care providers across the state and aims to improve the quality of early care and education.
Food for Thought
Many students get their core meals while attending school. As children participated in remote learning during the pandemic, food insecurities worsened. Organizations like Food for Thought worked to ensure food remained available. One of our employees volunteered in an event that provided thousands of meals to be distributed to Denver children.
My One Birthday
Website support, fundraising and event planning for My One Birthday, a non-profit created by the daughter of one of our employees. The goal of My One Birthday is to use the gift of giving to help others feel acknowledged and look for unexpected ways to celebrate those who might not normally be celebrated.
Lasagna Love
A nationwide organization called Lasagna Love is on a mission to spread love and kindness – one lasagna at a time. We had several employees make and deliver a lasagna to one of the families in need.
That’s not all… our team also participated in online conversion of out-of-copyright books to digital format, foster parenting, serving a variety of meals, website support, creating safe spaces for the journey of faith, musical equipment set-up and donations, forestry cleanup, golf tournament coordination and more!
We Are Caring Peers
Our Caring Peer core value provides the opportunity for continued focus on considering the needs of those around us, honoring them as people first, proudly serving one another, our customers, & our community.
Using an online recognition platform our team has the ability to recognize and celebrate their peers using a variety of hashtags to highlight core value behavior. In 2021 over 281 recognitions were given amongst the team in recognition of exemplifying the qualities of a Caring Peer. The WorkBright team is consistently using this platform to recognize and in 2021, 11 out of 12 months saw 100% of our team receiving recognition.
Workforce Advocacy
WorkBright hosted several webinars in 2021 to discuss regulations that directly affected our customers and their workforces and provide opportunities for our customers to define policies and procedures.
We have become an established trusted guide around the remote completion of the Form I-9 while regulations have been ever changing during the pandemic. In addition, WorkBright responded to the COVID-19 vaccination and testing mandates by creating a product to support our customers in collecting required information while allowing employees to trust secure storage of this personal information.
Benchmarking for Future Impact
This Impact Summary also covers the challenges we faced and specific goals we have for the future. Our four impact areas will continue to guide our vision as a certified B Corp. As a team, we are thrilled with how much positive impact we have made so far, and we’re eager to improve and continue our impact journey.
Customers & Their Staff
Stakeholder Engagement
Create a new slate of 2022 Stakeholder Advisory Group members
Set up 1:1 deep dive interviews with each stakeholder and summarize learning into a document shared with the company
WorkBright Team
JEDI
To increase feelings of Belonging, conduct manager training focused on understanding how identity impacts experiences at work, which was a low scoring area in 2021.
To increase feelings of Equity, formally clarify and publish our compensation and promotions process, which also is an area of needed improvement.
Employee Development
Record and upload all Lunch and Learn content into Tettra
Employee Engagement
Share our 2021 winning application and open 2022 applications in Q2 and provide 100 Bonusly Points to anyone who applies.
Community
Supplier Relations
Survey all Major Suppliers using our Supplier Code of Conduct Questionnaire.
Civic Engagement, Charitable Giving & Activism
- Partner with the Health & Wellness and JEDI leaders to engage across the organization on efforts that impact each other, our community and our customers.
- Create additional opportunities for volunteering and community engagement across our nationwide workforce.
- Continue focusing on honoring each other first as individuals while encouraging use of our recognition platforms.
- As employees return to the office, employers adjust to new regulations around the pandemic and an evolving workforce continues to define remote work, we will serve as trusted guides through webinars, lunch n’ learns and newsletter updates.
Marketing
Engage and collaborate with other B Corp companies.
Planet
Set clear home office square footage measurement standards to assure consistent reporting for our Carbon calculations.