2024 B Corp Impact Statement
In our fourth year as a Certified B Corp, we have taken committed action to our B Corp values of accountability, transparency and generosity. As we prepared for our recertification, we have changed our legal entity from a corporation to a Public Benefit Corporation. We have also revisited and fortified many aspects of our culture detailed in the report below.
As a B Corp, we balance purpose and profit, considering our impact on all stakeholders. This summary highlights our progress in prioritizing purpose and increasing social and environmental responsibility.
Our Impact Statement outlines updates in four key areas and sets benchmarks for the coming year to measure progress and guide our future efforts.
As Impact Management Leaders, we document our progress and set benchmarks for the year ahead. Thank you to all who contributed to our B Corp initiatives—we look forward to building on this momentum.
Monica Faberman & Joseph Kurpjuweit
B Corp Impact Leaders
Creating an organization that values giving as much as gaining.
Empowering people to get to work faster.
The best employment compliance solution in the US
B Corp leaders by area
These four key areas are managed by our B Corp Leaders, employees accountable to annual B Corp outcomes:
2024 B Corp leaders
Honoring our 2024 B Corp Leaders for driving progress, reporting, and engaging employees in B Corp priorities.
- Civic engagement: Iris Gagne, Implementation & Training Specialist
- Employee engagement: Kelcie Stewart, Director of Operations & Monica Faberman, Director of HR
- Environmental management: Christine Stevens, Account Manager & Angie Steele; SDR
- Health & Wellness: Mario Flores, Forms Manager & Whitney Herrera, Customer Success Manager
- Impact management: Joseph Kurpjuweit, RevOps Manager & Monica Faberman, Director of HR
- JEDI: Josh Torres, CSR & Monica Faberman, Director of HR
- Marketing: Eva Rothwell, Director of Marketing & Sydney Bernal, Growth Marketing Manager
- Stakeholder engagement: Gina Manu, Director of Client Services
- Supplier relations: Trevor Bogus, Staff Accountant
- Core values leader: Ben Fraser, Brand Manager
Our core values
Our core values guide us as we pursue this mission at WorkBright.
Thoughtful listeners
We extend humble, receptive ears, seeking new perspectives, understandings, and ensuring you feel deeply heard.
Caring peers
We express kindness, respect, and gratitude, honoring those around us as people first as we care deeply for our well-being.
Trusted guides
We shape the future of hard problems, crafting solutions with empathy, precision, and intuitive design.
Ambitious achievers
We operate with an entrepreneurial attitude, taking the initiative to create value and results while being adaptable and harmonious with the whole.
Our values at work
We embed core values throughout the employee lifecycle, ensuring they remain tangible, aspirational, and central to our growth.
Here’s how we integrate them into the employee experience:
Before you start
The last step in our interview process is a core values interview.
From the start
All new hires meet with our core value leader, who provides an introduction to our core values as employees.
Weekly
Every other week, we do a core value call out, recognizing a team member who recently exemplified one or more core values.
Yearly
Our core values are the focus of the annual 360 feedback that all employees receive.
New in 2024!
Our Core Values are part of the Personal Development Grant rubric
Quarterly employee award
Finally, the company honors a standout employee each quarter. We're excited to announce the 2024 quarterly core value award winners:
Q1 Trusted Guide: Lara Edwards, Product Owner
Q2 Ambitious Achiever: Iris Tomlinson, Implementation & Training Specialist
Q3 Caring Peer: Mario Flores, Manages Services Manager
Q4 Thoughtful Listener: Weston Davidson, Solutions Architect
2024 Key performance indicators (KPIs)
Fundacion Jm Ayudando Ando
Juan Pablo Ruiz (Full Stack Engineer) volunteered with Fundacion Jm Ayudando Ando, where he brought food as a donation to the dogs, attended a talk on responsible pet ownership and the importance of adoption, and spent time with the dogs by feeding them and going for walks. He said, "Thank you for encouraging these kinds of spaces. That day, I don't know whose heart was fuller, the dogs' or mine.
Our customers & their staff
Stakeholder engagement
In 2024, our primary focus was on establishing a strong foundation for effective and meaningful engagement with our stakeholders. Recognizing the importance of identifying all key groups impacted by and contributing to our business, we made it a priority to create a comprehensive and well-defined list of stakeholders.
This effort involved:
- Reviewing existing stakeholder relationships
- Identifying any gaps in our stakeholder list
- Establishing criteria for stakeholder relevance
Although we did not execute widespread engagement initiatives during the year, the clarity achieved in defining our stakeholders has positioned us for impactful engagement moving forward.
Looking ahead to 2025, we have a clear plan to engage with these stakeholders regularly and meaningfully. We are committed to fostering transparent communication, strengthening relationships, and gathering valuable insights that will contribute to our growth.
Benchmarking for future impact:
2024 results
✔ As our business has evolved, redefine stakeholder definitions to go into 2025 with clarity and enhanced stakeholder engagement.
2025 goals
- Q1: Mock Materiality Assessment
- Q2: Assign Stakeholders and Develop an Engagement Strategy
- Q3: Host Stakeholder Sessions
- Q4: Year-End Stakeholder Session
Health and wellness challenge highlights
Our team’s commitment to well-being shines through in our Health and wellness challenges, where we embrace fitness, mindfulness, and healthy habits together.
Our internal team
Health and wellness
In 2024, WorkBright Wellness Challenges remained a core part of our culture, fostering connection, fun, and wellbeing.
We kicked off the year with our ‘Get Outside’ Challenge, a WorkBright favorite. Employees shared photos and reflections on how outdoor time benefits their health, with themed bonus challenges like Tech-Free Breaks, Weather Watch, and Mindfulness Moments.
Next, our Healthy Habits Challenge encouraged team building through personal habit tracking. Employees chose 3-5 habits, earning points toward a team goal.
In May, we collaborated with B-Corp leaders for Mental Health Awareness Month, supporting Crisis Text Line by sharing resources and encouraging volunteerism.
These challenges continue to bring our team together, reinforcing health, connection, and friendly competition. We’re excited for what’s next!
Benchmarking for future impact:
2024 results
✔ Have 2 B Corp leaders to ensure challenges are hosted every month
✔ Have more of an automated process to touch on other aspects of health & wellne,ss like reimbursements. etc
2025 goals
- 10-15% of employees complete the annual challenge
- 40-50% of employees utilize the wellness reimbursement
- Min 12 challenges across the year, combination of mini and full month
JEDI in 2024
We successfully ensured all employees received comprehensive DEI training, including our largest new hire cohort with interactive discussions. A new DEI calendar streamlined communication and highlighted cultural events, while a revamped survey provided valuable insights and metrics. Our annual DEI training featured a remote Privilege Walk, sparking meaningful reflection and conversation.
Benchmarking for future impact:
2024 results
✔ Improve upon DEI Survey and reporting: Conduct second annual DEI survey collecting both demographics and employee sentiment on DEIB at WorkBright
✔ Complete one all-company DEI training
✔ Use DEI Calendar to create conversation and engagement with employees throughout the year with posts to the JEDI Slack channel.
2025 goals
- Create engaging and educational Slack posts that share histories and stories from under-represented narratives from around the world.
- Deliver one company-wide, required DEI training
- Conduct 2nd Annual DEI Survey
Employee Engagement
2024 was a year of connection at WorkBright! Lunch and Learns continued to engage employees on meaningful topics, strengthening relationships across our growing team. Every new hire received formal B Corp training, reinforcing our commitment to purpose-driven work.
A highlight was celebrating our 2024 Personal Development Grant winner, Josh Torres, who will travel to Zanzibar for a coastal conservation project in 2025. Lunch and Learn topics included financial literacy, meditation, DEI, and our 10-year anniversary visioning exercise, with over 50% employee participation each month.
Benchmarking for future impact:
2024 result
✔ Increase participation in Personal & Professional Development Grants
✔ Implement a structured plan to boost Lunch and Learns attendance
✔ ✖ Capture video/photos from Lunch and Learn to highlight employee engagement
2025 goals
- Streamline the Personal Development Grant application with a clear rubric.
- Aim for at least 3 Personal Development applicants and 30%+ employee participation in the 2026 Professional Development grant.
- Maintain a consistent Lunch and Learn schedule with diverse topics and 50%+ average attendance.
Employee volunteering time
WorkBright employees are given eight hours of paid volunteer time each quarter. In 2024, the team contributed 294 hours to organizations they care about, making a positive impact in our communities.
Our Community
Supplier Relations
In 2024 we developed a new vendor packet to provide all new vendors and contractors with WorkBright. The packet includes requests for demographic information, environmental certifications, and environmental impact. We also provide our supplier code of conduct and request acknowledgment that new suppliers agree to abide by our code of conduct. We are currently developing a formal routine process for independent contractors to receive and communicate post-project feedback.
Benchmarking for future impact:
2024 results
✔ Rollout new vendor procedures to include New Vendor Survey to all new vendors
✔ ✖ Aggregate New Vendor data per the New Vendor Survey results—We started tracking the data and will focus on aggregating the results in 2025
✔ Solicit responses to Vendor Survey from established vendors
2025 goals
- Quarterly Contractor Surveys for two way feedback
- Implement and educate new vendor procedures for internal employees, providing guidance when selecting new WorkBright vendors.
- Formalize Vendor data from new supplier questionnaire to allow for internal reporting on vendor statistics.
Civic Engagement
At WorkBright, our Caring Peer core value provides the opportunity for continued focus on considering the needs of those around us, honoring them as people first, proudly serving one another, our customers, & our community.
Charitable partner partnership
WorkBright is dedicated to supporting organizations that align with our Core Values, aiding the contingent workforce and reducing environmental impact.
In October 2023, employees selected Crisis Text Line as our 2024-2026 charitable partner. Our commitment includes:
- 0.2% annual revenue donation ($7,000 in 2024)
- At least two Crisis Counselors (Gina Manu & Iris Tomlinson)
- Complimentary use of WorkBright’s onboarding platform
- Advocacy for mental health
In 2024, we:
- Made our first $7,000 cash donation to Crisis Text Line in December.
- Hosted a Mental Health Awareness Challenge, spreading Crisis Text Line resources.
- Partnered with Foster Love at our company offsite, decorating duffle bags for foster children.
- Planned a February 2025 follow-up with Crisis Text Line to explore using WorkBright’s onboarding platform.
Benchmarking for future impact:
2024 results
✔ Establish a partnership with our newly selected charitable partner, Crisis Text Line.
✔ Increase employee use of allotted PTO hours for volunteer/community work.
✔ Plan a volunteer event at the all-company offsite.
✔ Spotlight organizations that were nominated for the 2024-2026 charitable partner by employees but not selected.
2025 goals
- Create an impactful second year supporting Crisis Text Line as our 2024-2026 charitable partner.
- Post in the #giving-volunteering Slack channel once a month with CTL resources or other volunteer opportunities
- Highlight volunteer(s) in the #giving-volunteering Slack channel quarterly
- Host a Lunch N Learn with contact at CTL to share more about CTL with newer employees
- Plan a volunteer event at the all-company offsite
Marketing
In 2024, we expanded our social presence and reinforced our core values online, using LinkedIn to celebrate individuals who embody them. This strengthened audience connections while showcasing our mission in action.
Our people-first culture earned us a spot on Outside Magazine’s Top 10 Best Places to Work for 2024. This recognition highlighted our commitment to putting people and culture at the heart of our success—an effort we proudly showcase in our marketing.
Benchmarking for future impact:
2024 results
✔ Create values-centered content by integrating JEDI commitments into the website and launching social media campaigns to educate on B Corp certification, spotlight our B Corp leaders, and celebrate those who embody our values.
2025 goals
- Elevate our thought leadership on B Corp values by securing a media interview where we discuss our values and commitments and their positive impact on our business and communities.
- Develop a case study highlighting how we lead with our values first, showcasing the impact of our culture on business success.
- Continue expanding our social media presence by sharing content highlighting our values and B Corp commitment
The All-Stars Group
Megan Fischer (Enterprise Account Manager) volunteered with The All-Stars Group, which offers a night of fun for individuals with special needs, while giving their parents & caregivers a night of rest. She was paired up with a couple of All-Stars for the evening to enjoy games, arts and crafts, various sports and karaoke!
Our planet
Environmental Management
In 2024, our team focused on promoting sustainability in home offices. As a remote company, we encourage employees to reduce water and energy usage, properly dispose of waste, grow home gardens, and lower their carbon footprints. Monthly sustainability updates were shared via Slack, newsletters, and Lunch and Learns.
Our Environmental Management B Corp Leaders hosted two Lunch and Learns on home gardening and preserving harvests, and introduced an Environmental Bingo Challenge.
WorkBright also continued its partnership with NativeEnergy to offset our emissions, choosing "Protect Tropical Rainforests in Brazil" to offset 74 tonnes of carbon in 2024, keeping the company carbon neutral.
Benchmarking for future impact:
2024 results
✔ Provide 2 learning opportunities through lunch n' learns: starting a garden and preserving your harvest
✔ Carbon footprint 100% offset
✔ One environmental challenge - Bingo in April
✔ Develop a new impact survey that is more user-friendly
✔ 4 additional learning activities for staff—articles on findaspring.org, winter gardening, water reduction, fast fashion
2025 goals
- Carbon footprint 100% offset
- Two environmental challenges
- Continue work on employee survey to perfect most efficient process
- 6 additional learning opportunities
