3 Things All Well-Written Job Descriptions Have In Common


In recent years, job descriptions have become somewhat meme-worthy. If you log on to social media on any given day, you see conversations about how outrageous job description requirements can get sometimes. We understand that to get the best employees we must write great job descriptions, but how do you do this without excluding too many people? Today, on the blog, we are going to chat about the three things all well-written job descriptions include so you can attract better candidates.

Well-Written Job Descriptions Include Selective Job Requirements

Job requirements can be misleading and challenging. You want to share some job requirements so you can weed out anyone who is super unqualified, but likely you have some wiggle room to accommodate whom you hire based on how they fit in with your team.

Job requirements can be challenging for many young adults, and they can serve as a barrier for getting fresh, new talent in the door. We’ve all heard someone complain about unrealistic job descriptions that ask for too many years of experience while looking for entry-level employees.

Then, there is a matter of diversity–did you know that women are less likely to apply for a job if they don’t meet 100% of the qualifications or requirements. For many women, job requirements are requirements. If they don’t match what’s laid out in your description, they are likely to look over your job and apply to a position where they meet more or all of the qualifications.

So, how can you implement this strategy into your current job descriptions? Look through your requirements based on the skills of people who hold a similar title at your company. How much is required? What can be taught on the job? If things can be explained later, take them out of the job description.

Well-Written Job Descriptions Are Composed With Skimming/Scanning In Mind

We live in a mobile-friendly world. Your potential employees are reading your job descriptions anywhere they can: on a crowded bus on their way to work, during their lunch break, in their bed before drifting off to sleep, all over the place!

With so much of the job search process happening online, we have to be careful and make our descriptions scanning friendly.

Here are a few tips for making your job descriptions scanning friendly:

Share Important Details First

Don’t wait until the end of the description for all the essential stuff. Share things like job duties, requirements, salary, and your company name at the beginning of the description.

Bold Essential Sentences And Phrases

Bold or italicized words stand out, but don’t abuse this system. You should bold parts of your description sparingly so that the bold text doesn’t lose its meaning.

Use Shorter Sentences And Paragraphs

Long paragraphs are likely to be skipped in favor of shorter paragraphs and sentences. Especially since so much of the process happens on a smartphone the size of your hand, you want to avoid giant walls of text.

Well-Written Job Descriptions Make The Reader Excited About Working At Your Company

Last, but not least, you must create a job description that makes the reader excited about working at your company. When someone reads your job description, what makes them want to submit the final application? The description is just the tip of the iceberg. The reader needs to want to keep going after they see the job description.

Your description should treat the reader as if they are already a part of your team. Here are a few ideas for building that bond before they check out the application:

  • Walk your reader through a day in the life of that position at your company. What should they expect to do on a day-to-day basis?
  • Embed a video of someone who works at your company talking to potential applications. If you can, match the position of the employee to the job they are applying for.
  • Watch the tone of your description. You want a job description that’s friendly and inviting. Your goal is to pull the reader in and get them excited about the position. You don’t want to scare potential clients away with cold language.


Writing well-written job summaries is an art form. Job descriptions can sometimes be the first piece of communication that someone has with your company. You want to make a great first impression on potential employees. Your goal when writing copy for job descriptions is to invite more candidates to apply.

Do you need more information on recruiting? Check out our post about what you might be doing to drive away stellar candidates.

How will you write job descriptions differently to attract better candidates?